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Financial Advisors and Retirement Planners for Attorneys and Couples

Why I Became A Financial Advisor

By Darren Wurz


Financial advising is in my blood—so much so that it wasn’t even really a question of whether or not I’d spend my life helping others with their finances. My father has been in the financial services industry since before I was born, and since we all know that in parenting more is caught than taught, I caught the finance bug, followed in my dad’s footsteps, and have never looked back.

The Beginning

I learned a lot from my dad growing up. I invested in my first mutual fund in middle school and tracked my investments diligently. My dad passed on not only his financial knowledge but also his values and principles of putting clients first, going the extra mile, and building a solid foundation for the rest of your life. I took all that he taught me and added to it a Bachelor of Arts degree from Cedarville University and a Master of Science degree in financial planning and services from Golden Gate University, along with the Certified Financial Planner™ (CFP®) designation. I then joined my dad at Wurz Financial Services and have spent the last 5 years operating our Northern Kentucky/Cincinnati office.

My Role Today

Today, I’m both the numbers guy and people guy at our firm. I use my quantitative, analytical, and technical skills to help my pre-retiree clients address both their complex situations and unpredictable market cycles while also interacting with my clients, getting an understanding of their goals, values, and circumstances so I can guide them as they navigate life’s many decisions and transitions.

Challenges And Victories

My job is fulfilling, but that doesn’t mean it’s without its challenges. It can be difficult to find the right clients who want a long-term relationship and are willing to do the work necessary to reach their goals. But when I do form a solid client relationship, there’s nothing better than seeing their accounts grow and watching them get closer to their ideal financial future, whatever that may look like for them. My clients tend to like that too!

Plan With Care, Live With Courage

While I may offer similar services to other financial professionals, I’m different from the rest. I’m a truly independent advisor who doesn’t cut corners when it comes to putting your best interests first. I create customized plans to suit your needs and your life, and I’m proactive about providing you with sophisticated strategies to both grow and protect your wealth. And best of all, it’s my name on the door! That means I’m in it for the long haul.


If you are ready to take the next step and see the Wurz Financial Services difference, we encourage you to reach out to us for a no-obligation introductory meeting. Easily schedule online now or contact us at 1-888-510-2362 or

About Darren

Darren Wurz is a co-owner and financial planner at Wurz Financial Services, an independent, family-owned and operated financial services firm dedicated to helping its clients transition from their working life to a comfortable retirement with confidence. Darren received his master’s of science in financial planning from Golden Gate University and also holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation. He operates the Northern Kentucky/Cincinnati office of Wurz Financial Services and is an active member of the Covington, KY rotary club, the Northern Kentucky Chamber of Commerce, and the Covington Business Council. To learn more about Darren, connect with him on LinkedIn.

Check the background of this financial professional on FINRA's BrokerCheck
Check the background of this financial professional on FINRA's BrokerCheck